Some years ago, I made a decision to move from offering patients only the care I thought they needed to offering patients the care they asked for or wanted. This may sound like a semantic twist of a word game, yet I can assure you the results of setting this intention have been profound for many patients. 

A few people, when they need a new car, take inventory of their bank account and purchase something that fits their needs or values. Whether the car is new or used, luxury or economy, many choices abound. Most people, I suspect, check their monthly budget and borrow a little more to own the car theywant. Regardless, people are always aligning their wants and needs with their most important values. Are we intentionally offering patients what they need? What they want? Both? There is no wrong answer, but it makes sense to have great financing if we are going to offer patients what they want. Financially speaking, according to Frank Spear, some of our patients who highly value their dental health are making a dental care investment that is similar to the financial outlay for a car.

In my dental practice, I believe a fair fee is a fee a patient can pay with gratitude. Many patients enter my practice believing they can only afford a denture or a removable partial denture. I routinely see patients with very modest incomes and thus modest monthly budgets receive beautiful, long-lasting, implant dentistry. I've asked patients if the financial investment that allowed them to return to dental health was important to them. All of them, including one whom I suspect might be a billionaire, responded, “Yes, of course.” For this reason, we offer Care Credit, and we might even extend in-house payment plans, if it makes sense. We offer financing to assist our patients in receiving the dentistry they want.

There is no substitute for a highly effective financial coordinator who can have honest, heart-felt conversations with patients about the financial investment it takes to receive beautiful, durable dentistry. My financial coordinator, Tina Melin is just that sort of person. She has a really great way of relating to patients, because she treats them like family. After all, they ARE family. Far more importantly, she has a tremendously healthy relationship with money, and she values great dentistry. When I hear her discussing the financial investment with patients, I mostly hear her repeating what she heard the patient values. She understands their fears of debt and repayment and whether the treatment is predictable or not. She understands their hopes and dreams. She understands because she listens like a professional, and she cares about them as people. 

If you are a patient of my practice, you have no idea how blessed you are to have her here to help you afford the dental care you want. If you are a referring dentist, know that your patients will be given options to help them to afford the care they want, and in turn, you will be able to do your finest dentistry for them. I consider it to be a privilege to serve every patient, each referring dentist and my beautiful team.


Tina Melin Financial Coordinator

My name is Tina Melin. I love big healthy smiles! When someone smiles or laughs without hesitation because they have confidence in their smile it truly is a smile from the heart. While being in dentistry for over 25 years, I have been blessed to be a part of giving many people the gift of a beautiful, healthy, and functional smile. I have worked as a dental/surgical assistant for most my career. While I felt proficient working chair-side, I did not have a true understanding of the financial investment that these patients are making. The turning point for me for making the transition from the clinical side to the administrative side, was when I looked at the actual cost of a treatment plan that was for a full mouth rehabilitation. That really hit home for me. I appreciate the tremendous investment in training

made by a dentist and the clinical team. I also understand the time, talent and organization required to bring a complex case to reality. Helping patients afford the financial investment puts a smile on my face. My goal is to truly connect with patients, generously listening for what they value. I love to watch the feeling of empowerment develop in a patient and blossom when they complete treatment. I want patients to know that I understand them, so they can have the dignity of paying with gratitude. I consider it a privilege to serve every patient.  

Happy 4th of July!

Dear Patients & Colleagues,

Happy 4th of July to you and your families. We at Aria Dental Implants & Perio thank you for your dedication and commitment to a service of excellence. We appreciate your partnership and continued referrals. Celebrate America and family! Sincerely,  Dr. Matthew Korn and Team.

  • Dr. Matthew Korn

JUNE 2019, ISSUE 2

Dr. Matthew Korn provides an update on Aria and answers your FAQs!

Celebrating Jenn's birthday!

The last two months have been super busy and very rewarding. We had a very successful Grand Opening in Rocklin, and we launched our first ever newsletter. This newsletter was inspired by the many questions I was hearing from patients and referring doctors like you. I received 100% positive feedback from the first edition, and it has stimulated more questions. Thank you for the inspiration! For years, I’ve been answering questions as I heard them, one-on-one. If I hear a great question, chances are others likely would benefit from hearing my response. So here are my responses! See if you can guess what the question might have been.

  • I have no plans to close the Sacramento office! I love midtown and I could not imagine leaving. The midtown demographic seems to be getting younger every year, and people over 50 tend to be my patients. Since the State of California is the largest employer in the history of California, and they are centered here, it makes economic sense to stay. I’ve had the privilege of working with dozens of amazing dentists in the midtown area, and serving them and their patients continues to be a privilege. We are staying in Sacramento for the long run.

  • I am seeing patients in both offices, five days a week, splitting my time as the demand requires.  

  • The growth of the Rocklin office has exceeded my expectations, and my longterm goal is to attract a partner to help. I have set the intention to have a candidate for partnership by Spring 2020. Wish us luck!

  • The new “Aria” brand is being applied to both offices, and sadly, the Camellia has been retired. The Camellia brand served us well for nearly 20 years, and we still have a beautiful white camellia growing outside the front door of the Sacramento office as a reminder of our past.

  • Our email addresses are all the same, and they have changed. Let me explain. The part before the @ remains unchanged, while the has changed to We will continue to receive messages sent to old and new email addresses, so no change is required from our patients and referring offices who use email to communicate.  

  • I prefer that patients call me Matt and for years I introduced myself to patients that way. Patients and employees have generally gravitated toward “doctor” and until recently, I have remained silent. I’ve begun to extend a gentle invitation toward “Matt” when patients address me as “doctor” and I’m really enjoying being on a first name basis with your patients. It feels more like home. It’s kind of cute hearing my team struggle to change from Dr. Korn to Matt. I love them dearly!

  • We reserve space every day for emergency patients. If your valued patient is experiencing pain (physical or emotional) send them our way!

  • We welcome your referrals, and we can appoint them within two weeks. I can promise that we will communicate in this newsletter if the time frame to meet your patients becomes longer. 

Keep the wonderful questions coming, and I will continue to publish the answer in What’s Happening. Thank you for your referrals. We are honored to serve every one of them! 


Gina Walker

RDA/ Business Manager

Hello My name is Gina Walker. I have been in dentistry for over 25 years. I have had an amazing opportunity to chair side assist as an RDA in every field of dentistry. Serving patients with a high level of hospitality and understanding is my passion. Currently, I am thrilled to have the opportunity to be The Business Manager overseeing business operations. I enjoy getting out of the office and marketing to our amazing referral teams. My husband, 2 kids, and English Bulldog live in Roseville. My hobbies are music and spending quality time with loved ones laughing and loving.



2241 Sunset Blvd, Suite B Rocklin, CA 95765 916.786.9100

2830 G Street, Suite 100 Sacramento, CA 95816 916.446.9100

  • Dr. Matthew Korn

Updated: May 22, 2019

MAY 2019, ISSUE 1

During the first quarter of 2019, my team and I launched fearlessly into a strategic plan to transform my organization. You are already aware of the brand change from Camellia to Aria. Please visit our new website at, and send feedback for improvement. This “rebranding” was made to support the expansion of the practice into the Rocklin area. The camellia is very recognizable as a symbol, the beautiful city flower of Sacramento. Obviously, the symbol of the camellia does not transfer well to Rocklin.  The new location is up and running, and we would like to thank everyone who attended our Grand Opening and made it a resounding success! We had the pleasure of a visit from Mayor Joe Patterson and City Council member Ken Broadway! Thank you all for taking the time to celebrate with us.

I am particularly grateful for the internal leadership Gina Walker has brought as my Business Manager. She has hired a talented team that has followed her lead in aligning with my practice values. As I look around my office, I feel a profound sense of gratitude as I see a level of excellence in service I’ve dreamt about for years.

One of those important additions to the team is Dr. Jennifer Goss, my dear friend of many years, and an excellent periodontist. Jennifer sold her practice in Roseville about a year ago, expecting to leave clinical dentistry in the rear-view mirror. Retirement didn’t last long for her. She has found a new home in my practice as my employee and my “dental hygienist.” She describes herself as “a periodontist who prefers to do dental hygiene.”

I have had excellent RDH talent over the years, but many left when a full-time position became available elsewhere. I really appreciate the stability Jen has brought to the clinical setting. Please read her bio on the following pages. Your patients tell me every day how much they adore her kind, gentle and compassionate care. I feel truly blessed to have her on my clinical team.

I want to thank my amazing referring doctors who have trusted me over the years to perform a very high level of clinical service for our mutual patients. When I’ve asked for feedback on areas of improvement, I’ve consistently heard that I could do better to communicate changes in my practice more directly and consistently. This first newsletter is my answer to that request. I plan to publish it monthly for now, and at least quarterly when we reach a more settled state of operation. More changes are on the way, and I look forward to introducing them in this newsletter. Thank you for your trust and support!


My name is Jennifer Goss and I am honored to provide care to patients at Aria Periodontics, helping them regain and maintain their oral health. My role at Aria is as a hygienist, surgical assistant, and support staff wherever I can help! I prefer to practice as a dental hygienist after twenty years of practicing as a periodontist, and have found a home with Dr. Korn and the team here in Sacramento. Dr. Korn and I have been friends and colleagues since 2007 and enjoy working together. I grew up in the Bay Area and graduated from UC Santa Cruz with a degree in Biology. I attended UC San Francisco for dental school and my periodontal training. I still have a lot of family in that area that I get to go visit all the time. I have three teenagers at home that keep me on my toes, and I love to exercise, read, and help people be healthy!



2241 Sunset Blvd, Suite B Rocklin, CA 95765 916.786.9100

2830 G Street, Suite 100 Sacramento, CA 95816 916.446.9100

© 2019. Aria Dental Implants and Periodontics​


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